Current:Home > FinanceLL Cool J on being an empty nester, sipping Coors Light and his new Super Bowl commercial -ValueCore
LL Cool J on being an empty nester, sipping Coors Light and his new Super Bowl commercial
View
Date:2025-04-12 16:52:14
From movies to music to TV, LL Cool J is a household name. And he’ll end up in a few more households, figuratively and almost literally, on Super Bowl Sunday.The multi-hyphenate, born James Todd Smith, stars alongside country star Lainey Wilson in a new commercial for Coors Light. Molson Coors is reviving the “Coors Light Chill Train” for its big game ad, with LL Cool J as the conductor. Country star Lainey Wilson also appears in the ad, which is scored to The O’Jays “Love Train.”“(Love Train) has always been one of my favorites,” the artist, 56, tells USA TODAY. “My mother vacuumed the house to that. I grew up dancing to that as a little boy.”
AD METER 2024:Vote on the big game's best commercialsLL Cool J also loved the “don’t call it a comeback” part of the commercial, as the “Chill Train” is revived for the first time since 2012. The concept began in 2005 as the “Silver Bullet Express.” In the spot, created by Droga5, part of Accenture Song, the train brings some “chill” to a house watch part in an unexpected way.
“I’m not a big drinker, but I’ve definitely sipped a Coors Light here and there for sure,” he says. “The scale and the scope of this commercial, it just felt right to me.”
While Molson Coors is newer to the big game thanks to Anheuser-Busch’s alcohol exclusivity ending last year, LL Cool J actually has a bit of history with Super Bowl ads. He appeared alongside Missy Elliott and Busta Rhymes in a 2008 Diet Pepsi Max ad that spoofed the “Saturday Night Live” “Night at the Roxbury” skit. He had a small role in the piece, which placed in the top 10 that year on USA TODAY Ad Meter.
For him, this latest ad will be more memorable. Part of that is because how hectic his career became in the 2000’s: from 2004 to 2008, he released three albums, acted in seven films and appeared on a number of TV shows.
Now he and his wife Simone, who have four children together, are empty nesters. His approach to taking on new projects has evolved.“I’m just having a good time and I’m doing things because they’re enjoyable,” he explains. “Forget a house and all that, I could get a condo and my remote control and just watch TV. I’m only doing the things I’m doing at this point for fun.”
veryGood! (9815)
Related
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- New York City is building more public toilets and launching an online locator so you can find them
- The Best Father's Day Gifts for New Dads & Dads-to-Be
- Miley Cyrus Asks Where the F--k Was I? While Calling Out 20-Year Wait for Grammy Recognition
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Sky coach Teresa Weatherspoon: Chennedy Carter's hit on Caitlin Clark 'not appropriate'
- Rugby Star Rob Burrow Dead at 41: Prince William and More Pay Tribute
- Millie Bobby Brown Declares Herself Wifey on Universal Studios Trip With Husband Jake Bongiovi
- US wholesale inflation accelerated in November in sign that some price pressures remain elevated
- Fauci testifies about COVID pandemic response at heated House hearing
Ranking
- All That You Wanted to Know About She’s All That
- Hawaii's Kilauea volcano erupts in remote part of national park with low eruptive volume, officials say
- IRS sues Ohio doctor whose views on COVID-19 vaccinations drew complaints
- Miley Cyrus Asks Where the F--k Was I? While Calling Out 20-Year Wait for Grammy Recognition
- Bodycam footage shows high
- In New York, Attorney General Letitia James’ Narrow View of the State’s Green Amendment
- It’s a fool’s errand to predict US men’s gymnastics team for Paris. Let’s do it anyway!
- Horoscopes Today, June 2, 2024
Recommendation
'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
Bridgerton's Jessica Madsen Shares She's In Love With a Woman While Celebrating Pride Month
Yes, you can have a tidy native-plant garden. Here are some tips
Intelligence chairman says US may be less prepared for election threats than it was four years ago
Former Syrian official arrested in California who oversaw prison charged with torture
WNBA rookie power rankings: Caitlin Clark rises, Angel Reese owns the offensive glass
Julie Bowen Reacts to Being Credited for Saving Sarah Hyland From Abusive Relationship
'Proud to call them my classmates': Pro-Palestinian Columbia alumni boycott reunions